Virgin Wines Presentation Notes

Group One - Mads, Liv, Alex, James, Sam and Evie

Presentation Time - 10:00am, Thursday 11th May 2023

Wine Tasting - 11:00am - 11:30am

Presentation Notes & Scripts

Desktop - James and Evie

Slide 1 (name page): Introduce ourselves, say hello and welcome.

Research - Liv and Mads

Slide 2 (heuristic analysis):

• To start the project we thought that it would be appropriate to do a heuristic analysis of the existing flow.
• This involves using Nielsen’s 10 heuristics to interpret how successful the UX is on a site
• We analysed the data and created this graph, which visually shows how successful the voucher redemption flow executes each heuristic principle.
• The three heuristics with the most opportunity for change were:
  • Aesthetic and minimalist design
  • Visibility and system status
  • Consistency and standards

Slide 3 (competitor analysis):

• This is a huge file just to show part of the scope of the competitor research that we conducted. Scroll down
• We felt it was important to study this as we felt that as Virgin Wines is a luxury brand we wanted to maintain these standards, taking inspiration from competitors in the same league.
• From the analysis of competitors, we drew design inspiration and utilised parts of their sites which were working well for their own users.

Slide 4 (customer journey map):

• Used this to get into the head of the user, in order to create the best flow for their goals and needs.