SEO

Get websites to work well in Google

-Candour - Norwich based

-Also Asked - insight into how people are searching google

-TopDog

Neurodivergents in SEO - LinkedIn

API

Get experience:

Google

• from 'search' engine to 'answers' engine → info shown straightaway, don't have to click on blue links
• Knowledge graph - data base for stuff that's found in Google, the relationship between things
• Tom Hardy → actor → TV shows (closely related things)
• Using the web and popular searches to answer questions using relationship between things
• Featured snippets - baited from websites
• Internal performance metric = TTR (time to result) → How long it takes to find the answer, in the smallest amount of time possible

Why should a website rank?